Growth Marketer

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Growth Marketer

As a Growth Marketer, you will play a crucial role in scaling our innovative educational technology platform. Your role goes beyond just strategy execution - you'll be spearheading our growth initiatives tailored for our key audiences. In the fast-paced world of ed-tech, you'll be instrumental in turning our marketing strategies into a dynamic engine that significantly boosts revenue. Dive into the rewarding task of boosting our lead generation and enhancing our conversion rates, marking your pivotal role in our company's growth journey.

Full-time · Amsterdam · Hybrid

We are a mission-driven scale-up and believe education is key to facing the future challenges of society and achieving our full potential as individuals. The success of today's education depends on teachers turning the flame of curiosity into lifelong learning and critical thinking. FeedbackFruits builds technology-supported learning activities to facilitate this transition in education.

Department: Go to Market
Reports to: Marketing Director
Work alongside: Product Marketing Manager and Brand & Event Manager

Why is the position interesting for you?

  • You are passionate about the intersection of marketing, technology, and education.

  • You possess a proven ability to design and implement effective growth strategies.

  • You love to analyze data, experiment, and iterate to optimize performance.

  • You are motivated by challenges and driven to make a measurable impact.

  • You thrive with the freedom to execute your job, bringing creativity and innovation to your work.

🎯 About the job

Strategic Leadership (20%)

  • Develop and execute data-driven growth strategies to increase MQL inflow and conversion to SQL, aligned with business goals. 

  • Regular analysis of market trends, competitive landscape, product roadmap and customer feedback to uncover global or regional growth opportunities.

  • Lead and inspire a cross-functional team of contributors, driving a cycle of perpetual growth and continuously refining our growth hacking strategies using the G.R.O.W.S. methodology, contributing to initiatives that drive growth.

Execution Excellence (60%)

  • Develop and execute multi-channel marketing campaigns across different platforms like LinkedIn, Google Ads, supported by Webflow.

  • Create and launch impactful CRM (Hubspot) workflows, lead scoring systems, and personalized campaigns, ensuring progression through the commercial funnel.

  • Optimize landing pages and lead capture processes to maximize conversion rates. 

  • Planning and implementing a consistent rhythm in growth experiments, while ensuring effective project coordination and thorough tracking.

Performance Mastery (20%)

  • Analyzing the data collected from campaign, funnel and experiment performance, learning from it, and deciding on subsequent actions.

  • Establish regular feedback loops with New Business team for continuous improvement.

  • Responsible for managing and optimizing the growth marketing budget, ensuring efficient allocation to maximize ROI.


  • 3-5 years of growth marketing experience, ideally in a B2B SaaS environment, with a track record of executing successful strategies and campaigns.

  • Preferably familiar with the unique challenges and opportunities associated with marketing to educational institutions globally.

  • In-depth knowledge of B2B digital marketing, proficiency in CRM and marketing automation tools, especially HubSpot.

  • Familiarity with the G.R.O.W.S. process and experience in applying growth hacking methodologies.

  • A creative thinker with a keen eye for seizing opportunities to develop groundbreaking marketing campaigns.

  • Strong analytical skills, with a proven track record of using data analysis and reporting tools to drive decision-making.

  • Excellent communication and teamwork skills, able to effectively collaborate with cross-functional teams.

What you get

  • Base salary

  • 25 paid holidays per year

  • Advantageous pension scheme

  • Volunteering leave

  • Learning & Development leave and budget

  • Day off for your birthday

  • Hybrid work policy (3 days on site)

  • Travel allowance and Swapfiets subscription

  • Lunches and drinks provided at the office + free biweekly dinners

  • Free access to office gym

  • Unlimited access to certified psychologists and coaches (within the EU, US, and AUS)

Apply for the job

Do you want to join our team as our new Growth Marketing Manager? Then we'd love to hear from you!