Department: Go to Market
Reports to: Marketing Director
Work alongside: Product Marketing Manager and Brand & Event Manager
Why is the position interesting for you?
You are passionate about the intersection of marketing, technology, and education.
You possess a proven ability to design and implement effective growth strategies.
You love to analyze data, experiment, and iterate to optimize performance.
You are motivated by challenges and driven to make a measurable impact.
You thrive with the freedom to execute your job, bringing creativity and innovation to your work.
🎯 About the job
Strategic Leadership (20%)
Develop and execute data-driven growth strategies to increase MQL inflow and conversion to SQL, aligned with business goals.
Regular analysis of market trends, competitive landscape, product roadmap and customer feedback to uncover global or regional growth opportunities.
Lead and inspire a cross-functional team of contributors, driving a cycle of perpetual growth and continuously refining our growth hacking strategies using the G.R.O.W.S. methodology, contributing to initiatives that drive growth.
Execution Excellence (60%)
Develop and execute multi-channel marketing campaigns across different platforms like LinkedIn, Google Ads, supported by Webflow.
Create and launch impactful CRM (Hubspot) workflows, lead scoring systems, and personalized campaigns, ensuring progression through the commercial funnel.
Optimize landing pages and lead capture processes to maximize conversion rates.
Planning and implementing a consistent rhythm in growth experiments, while ensuring effective project coordination and thorough tracking.
Performance Mastery (20%)
Analyzing the data collected from campaign, funnel and experiment performance, learning from it, and deciding on subsequent actions.
Establish regular feedback loops with New Business team for continuous improvement.
Responsible for managing and optimizing the growth marketing budget, ensuring efficient allocation to maximize ROI.
Qualifications
3-5 years of growth marketing experience, ideally in a B2B SaaS environment, with a track record of executing successful strategies and campaigns.
Preferably familiar with the unique challenges and opportunities associated with marketing to educational institutions globally.
In-depth knowledge of B2B digital marketing, proficiency in CRM and marketing automation tools, especially HubSpot.
Familiarity with the G.R.O.W.S. process and experience in applying growth hacking methodologies.
A creative thinker with a keen eye for seizing opportunities to develop groundbreaking marketing campaigns.
Strong analytical skills, with a proven track record of using data analysis and reporting tools to drive decision-making.
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Excellent communication and teamwork skills, able to effectively collaborate with cross-functional teams.
What you get
Base salary
25 paid holidays per year
Advantageous pension scheme
Volunteering leave
Learning & Development leave and budget
Day off for your birthday
Hybrid work policy (3 days on site)
Travel allowance and Swapfiets subscription
Lunches and drinks provided at the office + free biweekly dinners
Free access to office gym
Unlimited access to certified psychologists and coaches (within the EU, US, and AUS)
Apply for the job
Do you want to join our team as our new Growth Marketing Manager? Then we'd love to hear from you!
